DIR Blog — Dreams Inspire Reality

My bet, Amazon will surpass Google Facebook in the Digital Marketing World BY 2020

My bet, Amazon will surpass Google Facebook in the Digital Marketing World BY 2020 0

Digital ad spend is making a big splash this year, with never before seen numbers and trends on the rise. These noticeable trends affect the big fishes in this vast digital ocean. The new school of ‘ad venturists’ is lead by giants such as Google and Facebook with Amazon not too far behind. Amazon is getting into position to surpass both platforms in 2020 as they improve on their own necessity in the marketplace.



This year for the first time ever, digital ad spend is expected to surpass traditional ad spend. With the increasing importance of the digital space and the growth of e-commerce, there is a greater need for marketers to advertise digitally. The reports are there to support these trends.


Google and Facebook have been labelled the duopoly of ad spending as they have cornered the top spot in the market for a few years through ad spends. Between Google AdWords and Facebook Ads, the platforms rake in billions from advertisers spending huge amounts on ads for brands. Amazon is hot on their trails for the third position, as they slowly but strategically nip at market share held once firmly held by Facebook and Google.



The steady pace of Amazon’s growth and their continuation to appear attractive to advertisers, with new and innovative digital commerce trends, will break the current duopoly. While all the platforms will not reduce in relevance, Amazon is coming for their share of the digital ad spend pie. Emerging in adaptations of live-streaming and e-commerce trends is just a small part of the equation for Amazon’s edge. Having access to over 310 million users and valuable data of the set, they are in a position to offer visibility to advertisers who want that type of reach, and who doesn’t want a reach of over 300 million people for their business.



It is forecasted that Amazon will grow at least a whopping 50% in ad share this year alone. While figuratively, it may not be comparable at the moment, to the numbers of the duopoly giants, the growth rate is an impressive one and has huge potential. Along with the 24 years behind Amazon that proves it has the power of longevity, a company unafraid to reinvent and adapt to meet market needs, the math is clear. A multiplier growth effect in one platform versus declining growth in another means that catching up is inevitable and surpassing highly probable all things remaining equal.

Amazon launches Live-Stream Shopping Videos for Sellers

Amazon launches Live-Stream Shopping Videos for Sellers 0

In 2016 Amazon launched “Style Code Live”, described as the platform’s first attempt at a ‘QVC-esque’  live shopping experience, focused on fashion and beauty. Though short-lived, it seemed the platform was at the dawn of a new era, and hence, not completely lost on the idea of live streaming and e-commerce. With new categories, and a quite familiar format  Amazon has set out to expand Amazon Live.


Having explored live-streaming on occasion in the past, on days like Prime Day and on its Today’s Deals page. The latest instalment of Amazon Live is further reaching. It is a live-streaming shopping experience that features a grid of content streams from various sellers. You can select an individual stream for a specific seller and watch, as they give you product insights, while some of their products are highlighted just below the stream, alongside an “add to cart” button, to go about the usual checkout routine.


amazon live 


Just last January, Amazon submitted for patenting, a live video shopping interface. So it would seem a long term commitment to this emerging dynamic is imminent.


Currently in Apple’s app store, for iOS devices only, Amazon Live Creator is the official app that sellers can use to live stream directly to and its mobile app, in places such as product detail pages, your store, and of course on As a seller, you are also provided with the option to pay to promote your live stream. Depending on your spend, this should inversely affect the goals as advertised by Amazon, to drive sales, interact with viewers and be discovered, but does this also mean less visibility for lower budget spenders? Only time will tell.


So you may be wondering what it takes to become a part of this emerging trend. Well, If you're a US Professional Seller registered in the Amazon Brand Registry, you’ve already passed the first hurdle.

Creating a live stream is easy. After downloading the Amazon Live Creator iOS mobile app, you can stream your video content at the push of a button directly from your phone camera or through an encoder using a professional camera. Now on desktop, mobile, and Amazon's mobile app’s over 310 million users are at your fingertips, unfortunately, not so much if you are located in China or Hong Kong where live streaming is not supported at this time. For sellers everywhere else however, this is big news.




 A wealth of new marketing opportunities open up for sellers. The ability to engage consumers on a more direct level, removing doubt or lessening uncertainty of product function or legitimacy is a major feat. Being discovered by people who typically would not have found their products without the streaming service, is also a huge plus. The influencer marketing strategy also has much to gain, as collaborators with large followings on other platforms can share a live feed, or bring users to a seller’s live stream, giving that seller access even outside the bounds of Amazon’s viewership.


The move is one embraces the removal of location and cultural barriers globally in e-commerce. It opens perhaps the biggest opportunity yet for sellers to maximise their reach. And although not an entirely new concept if you consider how e-commerce operates in China. Live-streaming is a new wave in e-commerce that Amazon has set its targets on conquering and this means, sellers and buyers have adapting expectations in the market.


Amazon Black-Owned Holiday Gift Guide 2018

Amazon Black-Owned Holiday Gift Guide 2018 15

It's no secret Amazon has dominated the Retail Marketplace across the Globe. Cyber Monday was Amazon's biggest shopping day ever, with the previous being Cyber Monday back in 2017. With over 100 Million Prime subscribers ordering over 18 million toys and 13 million fashion items on Black Friday and Cyber Monday combined. Adobe analytics reported that by 10 a.m. ET, customers had spent $531 million on online shopping. Black Friday saw record online shopping as well.

Traditionally a brick and mortar shopping day, online sales exceeded $6 billion on Black Friday this year. Foot traffic also declined this year. No doubt major retailers such as Walmart & Amazon pulled in a huge amount of these sales. Of course, a few small businesses had a piece of the pie too.  “Supa Cent,” Raynell Steward founder and CEO of the Crayon Case generated $1 million in sales on Cyber Monday in 90 minutes! Her story went viral and she inspired us all. 

I couldn't help but wonder, however, why more small businesses weren't reaping the benefits of all the sales these larger retailers were bringing in. Simple by having their products listed on Amazon and/or Walmart. My personal brand Darlyng & Co. sold out of inventory on two weeks before Black Friday and sold out a few days prior to Black Friday on our Amazon Storefront. This was without running no special sale or discount. Simply just having our products listed and running a few ads using Amazon's Paid Per Click Ads and exposing our brand to millions of shoppers.

I'm an Amazon Brand Strategist and help small businesses launch and grow their brands on Amazon and this year we've been able to assist some of the dopest Black-Owned brands with amazing products. We wanted to highlight some of those brands and a few others we believe will be worth checking off your list. With our $1.3 trillion buying powers let's spread some Holiday love and support these Black-owned businesses that need your help to grow. Plus If you have Amazon Prime you'll get Free Shipping and the chance to support these Amazing brands. 



CharBoy's Sauces


Pam Jones has catered to the taste buds of many health-conscious food lovers with her Charboy's sauces and restaurants. Currently, Jones’s sauces are in more than 450 grocery stores and retail specialty shops in Illinois, Indiana, Iowa, and Wisconsin. Her sauces can be found in Whole Foods and on Amazon


Capital City Mambo Sauce

capital city mambo sauce on amazon

Capital City, LLC is a minority, family-owned company based in the Maryland suburbs, owned by Charles and Arsha Jones. Arsha Jones was born and raised in Washington, D.C. and began to miss this sauce she grew up with when she moved to the suburbs and wanted to give her family a real taste of D.C. She regularly made mambo sauce in her kitchen for her boys and decided that it was good enough to market and sell.

The Jones family has grown this home-based business into a successful company, providing a beloved product from their childhood to more people around the world. You can grab a few of these on Amazon.


Maeday Gourmet Sauces & Rub


 maeday sauces

Maeday is a very unique, meat clinging barbecue sauce that has received raving reviews from all over the United States.  Barbecue lovers are instant fans with just one taste. Maeday is also Co-Founded by a husband and wife duo. All their barbecue sauces are Gluten Free and without High-Fructose Syrup. They sell a few of their sauces on Amazon





Whose Shoes Are You Wearing?

12 Steps to Uncovering the Woman You Really Want to Be

Authors: Christine K. St. Vil & Julian B. Kiganda


Julian B. Kiganda and Christine K. St. Vil are two sisters known for being Bold & Fearless Moms N Charge. After conquering their own personal and professional struggles to finally walk in their purpose, they re giving you their most powerful insights to move you along your own path to uncovering your God-given purpose. In Whose Shoes Are You Wearing? These no-nonsense siblings take you through key steps to help you create the unprecedented transformation you want to see in your own life. Grab your copy Today!


Can We Talk?: 10 Life Lessons on Finding Your Voice and Finding Yourself-

Author: Amber L. Wright

If you’re tired of feeling unsure about who you are and are ready to walk boldly and bravely into your purpose, this book is for you! In Can We Talk? 10 Life Lessons on Finding Your Voice & Finding Yourself, communication expert and speaker, Amber L. Wright, offers the guidance you’ve been looking for on how to unmute your inner voice and crank up the volume to speak the life you crave into existence. Get your copy Here!


Bills and Credit and Debt...OH MY!: Your Journey to Emerald City

By: Shante H.S

Bills and Credit and Debt...OH MY!: Your Journey to Emerald City by [H.S., Shanté]

Want great credit? Want to see your credit scores soar? Need to wipe away that debt? The answer to these should be simple…YES.

Come with me as we travel down the Yellow Brick Road to financial freedom. I’ll help you understand the ins and outs of how credit works, the components of a credit score, and teach you a thing or two that will assist you in getting your financial life back on track. Purchase Here


The Superwoman Complex: A Follow-Up Visit by MD C. Nicole Swiner

Since the release of her first book, How to Avoid the Superwoman Complex: 12 Ways to Balance Mind, Body and Spirit in March 2015, Dr. Swiner (AKA DocSwiner) has been speaking locally and nationally for organizations, groups, high schools and universities about stress management, health matters and self-care. Her first book described what the Superwoman Complex is, this follow-up book describes what to do about it. As a follow up to the first book, she has added more in-depth information on a plan of action to attack this syndrome in order to live a fuller, more satisfied life. DocSwiner continues to give real-life examples of how she works to achieve a work-life balance as a working mom and entrepreneur to help others.



Crystal Swain-Bates- Author


Crystal Swain-Bates is a celebrated children's book author and the owner of Goldest Karat Publishing. Fed up with the lack of black children's books on the market, Crystal founded Goldest Karat Publishing in order to address the lack of diversity in children's literature. 

Crystal's children's books have been seen on platforms including CNN and Huffington Post and used as props for hit television shows such as BET's "Being Mary Jane" and "The Game". You can purchase her entire collection on Amazon.



Curlmix- (Flaxseed Gel)

CurlMix started as a Do It Yourself subscription box by Husband and wife duo Tim & Kim. Their Curlmixers wanted their favorite products from the box turned into a product line and so they did and their flaxseed gel became a hit! Their business has seen tremendous growth since then and they are always selling out on their Amazon Storefront. So if you are able to get some items, do so asap!



Cut Wash Day In Half!

Gwen Jimmere is the Founder of Naturalicious, a haircare line that reduces your haircare routine. It's since become one of the nation’s fastest growing hair care companies and Gwen proudly rocks her spot in history as the first African American woman to hold a patent for a natural hair care product. Everybody loves Naturalicious and rounds of applause have come through from the good folks at The Washington Post, Entrepreneur, Black Enterprise, Essence, Fast Company, and Buzzfeed, just to name a few. Check out her Amazon Storefront.


Alikay Naturals

Beauty & Lifestyle Brand

Over the years, Alikay Naturals has flourished to become one of the fastest growing and most influential beauty brands in the world. Founder & CEO, Rochelle Alikay Graham-Campbell was a 22-year old college student creating Alikay Naturals in her kitchen and now is also a husband and wife duo. Using the knowledge of the benefits of natural ingredients that she learned from her herbalist YaYa as a young girl in the Caribbean, Rochelle began to formulate products that addressed the needs of her tightly coiled hair as well as her skin care needs.  NO petroleum, mineral oil, alcohol, parabens, sulfate or silicones; Alikay Naturals products use the healing properties found in natural & organic ingredients to nourish and replenish moisture from inside out. They've recently launched their baby line and we love it! Shop their Amazon Storefront.


Koils By Nature

Haircare Line & Beard Kit

Koils by Nature Ultimate Beard Kit

Koils by Nature, a vegan-friendly and cruelty-free hair and skincare brand, can be found in select stores around the country. The line also includes an array of conditioners, cleansers, butters, oil treatments, styling gels, accessories, and men’s grooming products. Founder Pamela Booker now runs the company with her husband Oronde Booker. Their beard line is wildly popular on Amazon and the perfect gift for that special man in your life. 


Beija- Flor Naturals

Beija-Flor Naturals Creme Brulee For Kinks, Curls and Coils - Curl & Twisting Cream & Moisturizer| Reduces Frizzy Hair

In 2009, Beija-Flor Naturals founder, Stevonne Ratliff suffered from hypo and hyperpigmentation and a number of skin sensitivities. At this time, there were very few natural skincare solutions, especially those that catered to women of color, so she began crafting her own products using amazing healing botanicals that were at the time only found in South America. Ratliff soon incorporated hair products that are unique and nourishing to kinky, coily, dry, and color treated hair.

Beija-Flor Naturals products are vegan/vegetarian, free of harmful petrochemicals and made from healing herbs, oils, botanicals that have proven to be the best solution for virtually all skin and hair ailments. Not all natural products are created equal. Our time-tested handmade formulations have given us thousands of happy customers over the years and we hope you get to experience our natural, and organic products designed for hair + body + skin. Shop this amazing brand today


Nae Nae's Natural Hair Boost



Made with ALL Natural & Organic Ingredients. Formulated with Love for You and Your Body in Mind. Founded by husband and wife team Nevadra and Terrance in Maryland. Their hair boost is very popular and sold out on Amazon two weeks prior to Black Friday. You can shop their Amazon Store.





Cee Cee’s Closet NYC was created by Chioma and Uchenna Ngwudo in New York City.  Join us in celebrating the beauty of West African prints through our unique accessories. Our accessories are designed by us and handmade by artisans in Nigeria. Having our accessories made in Nigeria allows Cee Cee’s Closet NYC to have a transformative impact on the lives of our artisan partners. Add these beautiful headwraps to your Collection.



“Love My Locs” Dreadlock Maintenance Gift Set - Loccessories™

Kamaria Hill, founder of Loccessories, launched the brand in 2011 to serve as an online resource of natural hair accessories made for curls, coils, kinks & locs.

They offer carefully curated natural hair accessories, apparel and lifestyle products that speak to the needs of the natural hair community, including dreadlock hair maintenance tools and accessories that make loc'd life a whole lot easier. Shop their brand on Amazon.



Darlyng & Co. - Baby Essentials

Darlyng & Co. is a lifestyle baby brand for children. The company started with the Yummy Mitt Teething mitten, which is designed for babies that teeth early and have limited fine motor skills to hold a traditional teether. Tara and her husband, Carl, came up with the idea after futile attempts to find a teether that their two months old could use. They've since grown their product offerings to Sippy Cups, Bowls, Diaper Bags and more. Their story was recently featured on Amazon's Blog and you can shop their Amazon's Storefront today. 


Queens of Africa Dolls

What better way to reinforce strength within our kids than through playing and learning. Crafted by a Nigeria-based company, these stunning dolls and accessories are designed to promote African heritage and culture. These dolls feature natural and braided hair and are dressed in cultural clothing. Shop the entire Collection today.


Coco' Pie Clothing & Accessories

Founded in 2011 by our amazing CEO, Shantae Pelt, Coco’Pie came to life after one of her daughters saw a t-shirt with a little black girl on it. She excitedly exclaimed, “Look, mommy! It’s ME on that shirt!” Shantae bought the shirt and her daughter literally wore it out! She beamed every time she wore it and this helped Ms. Pelt realize how much images of brown girls were missing in mainstream apparel and were obviously needed in a major way!

Inspired by her two girls, Mikayla and Kennedy, whom she lovingly calls her “coco pies,” Shantae decided to create her own line of shirts that her daughters could wear with pride as often as they wanted to. Without a clue how to start a t-shirt line, she began doing research and soon found a mentor to walk her through the process. Coco’Pie Clothing became a new passion and after the first set of 12 shirts sold out, she knew this was a dream worth pursuing. Shop their Backpack on Amazon.


Gabby Bows- Double Snap Barrettes

GaBBY Book and Little Lady Bundle

Rozalynn and Gabrielle Goodwin of GaBBYBows, created the first of its kind, double-faced, double snap barrette hair accessory! 

According to Rozalynn, this all began with a simple Twitter rant, her pastor’s gentle nudging and a “broken record in pigtails” that kept losing her bows during recess.

“I literally prayed, Ok, God. If there is something here, you are going to have to show it to me,” said Rozalynn.“Inventing the Double-Face Double-Snap Barrette was not what I had in mind when I logged on to Twitter that day to blow off some steam”, she said. At the time, Gabby was only five years old and as parents can easily relate to, was persistent in asking, over and over again, when she’d be able to get her new bows. Bows that stayed in her hair and ones she didn’t lose. Purchase these bows for that special Princess in your world here


Urban Intellectuals- Black History Flash Cards

Enjoy learning about the revolutionary contributions of our people. Take pleasure in sharing all that you learn with friends, educators, and most importantly, our youth. It is imperative that they understand Black history, become inspired, and take action to build their own greatness! Urban Intellectuals is all about empowering, educating and engaging us. Shop their Collection



Sassy Jones Boutique


'Jorja' Bangle

Sassy Jones Boutique is deeply rooted in helping women feel undeniably confident about themselves by adding a little sparkle here and there. It works wonders! When you look good, you feel good and we've got the perfect pieces to help you upgrade your look flawlessly and affordable. Our obsession with exceeding our customer expectations is what has helped us become an award-winning accessory brand. Sassy Jones Boutique is ALWAYS selling out of her pieces but will restock with brand new goodies for you Ladies in January.



Minkeeblue- Organizational Travel Bag

Sherrill Mosee, inventor and designer of MinkeeBlue set out to solve a problem she calls, the ‘overload bag syndrome’. Like many women, Sherrill carried two or three bags to work—a purse, laptop bag, lunch bag, and sometimes shoes in her purse. She wanted to create an organizational fashion bag for busy women whose role changed throughout the day—from an executive to fitness enthusiast, daily commuter, and mom. MinkeeBlue is her solution! Shop the Collection.


 Darlyng & Co. Diaper Backpack

Talk about women coming together to collaborate. This diaper bag is a Minkeeblue and Darlyng & Co. collab and recently launched in September. This backpack as so many amazing features such as the patented organizational compartment, deep side pockets and can be worn three different ways. Can be purchased on Amazon.



Leah the Creative

Meet my Super Dope Stylist Leah! Leah is an Amazon Influencer and used her storefront to style her clients and help them shop. She also works with Brands to showcase their products through video content. Have a speaking engagement coming up, a hot date with your mate or just want to spruce up your closet for 2019? She's your girl!


The best part about this list is you can support all these brands within days of the upcoming Holiday festivities and your order will arrive on time and you'll be satisfied with all these amazing products. Our goal is to grow this list to over 100 Brands in 2019! If you sell on Amazon be sure to let us know below and if you want to launch your Amazon storefront we can certainly help you Level all the way up for 2019. Let's go!

Amazon's Gated Categories: How To Get Approved In Restricted Categories

Amazon's Gated Categories: How To Get Approved In Restricted Categories 0

ungated category


In this article, we will teach you the various gated and ungated categories in Amazon as well as what you should do to get ungated.

Amazon wants customers to be able to shop with confidence on Amazon. For certain products and categories, Amazon might require additional fees, performance checks, and other qualifications.

So before we jump into the proper process of getting ungated on Amazon, let's review the good news! Guess what? There are tons of categories that are automatically open to everyone, including new sellers!

These are the categories:

  • Baby *
  • Beauty***
  • New & Used Books (not including Collectible Books)
  • Camera & Photo
  • Consumer Electronics **
  • Fine Art (but new seller applications are limited)
  • Health & Personal Care***
  • Home & Garden
  • Kindle Accessories
  • Musical Instruments
  • Office Products
  • Outdoors
  • Personal Computers
  • Pet Supplies
  • Software **
  • Sports
  • Tools & Home Improvement
  • Toys *
  • Video Games **

* Some restrictions apply during the holiday season.

**Specific products may still require approval.

***There are sub-categories that may still require approval, and an application fee.


The Categories That Are Restricted On Amazon

amazon restricted category

So now that we have covered all the categories that are open to all sellers on Amazon and we have also cleared up some confusion about the categories that are sometimes (or were) gated, let's get to the real deal! what are actually restricted categories on Amazon?



These are the restricted categories:

  • Automotive & Powersports
  • Clothing & Accessories*
  • Collectible Books
  • Entertainment Collectibles
  • Gift Cards
  • Grocery & Gourmet Foods
  • Industrial & Scientific (the BISS category)
  • Jewelry (Note: Amazon is not currently accepting new seller applications for jewelry)
  • Luggage & Travel Accessories*
  • Major Appliances
  • Shoes, Handbags & Sunglasses*
  • Sports Collectibles
  • Watches

These categories are listed as restricted in some places or pages on Amazon, but it actually appears that these are open, but just be careful because some BRANDS require approval. 

Restrictions Based On Product Condition

restricted program

Used items cannot be sold in the following categories:

  • Beauty
  • Clothing, Accessories & Luggage
  • Grocery & Gourmet Food
  • Health & Personal Care
  • Jewelry
  • Shoes, Handbags & Sunglasses
  • Toys & Games *
  • Watches

NOTE: Amazon has long banned selling toys in used condition but would allow sellers to list them in Collectible condition. This is considered a “loop-hole” because that is where buyers and sellers go for “used” toys.

Why Does Amazon Restricted Categories Exist?

gated and ungated category

Understanding Amazon’s Point-of-View

Every single requirements page for the Amazon restricted categories reads the same:

“Amazon limits the addition of new sellers in [this] category to ensure that customers can buy with confidence from all sellers on”



ungated category

What is Ungating? – this is the process of getting approval to sell in Amazon restricted categories

You will really find that some Amazon categories are very restricted for new sellers. Sellers will need to get approved by Amazon in order to sell products in certain categories. There are a lot of benefits to getting ungated so if you want to expand your Amazon FBA business you should consider starting the approval process.

The harsh reality is that most of the best categories with the biggest opportunities are gated for new sellers.

So, what are the advantages of getting ungated on Amazon?

There will be LESS competition in the gated categories and therefore MORE opportunities for sourcing GREAT DEALS. It also means you will avoid any new rules and regulations as Amazon continues to make things more difficult. In gated categories, you tend to get more experienced sellers. This means less inexperienced penny pinchers constantly undercutting prices in a race to the bottom. Amazon sellers usually find their ROI (return on investment) is much higher once you are selling in gated categories.

E-commerce is growing and therefore there is a MASSIVE business opportunity to be had by those who see the potential. It will never be EASIER – Amazon is adding more rules and regulations all the time so we recommend you do it now while it is as EASY as it is ever going to be.


Requirements for getting approval in restricted categories

Before you start your ungating journey, you need to ensure your seller account meets some of Amazon’s minimum requirements.

Professional Amazon Seller Account.

A knowledge of good genuine wholesalers and not cash and carry firms.

Invoices correctly addressed to your Seller Account name and registered address and dated within the last 90 days, although our recommendation is to use very recent invoices.

You must be able to provide a return delivery address in the local country (Amazon provide this if you’re doing FBA).

You must be able to provide local language support for customer service in the country in which you wish to sell (gotta love Google Translate 😊).

Good Seller Metrics.

The Basic Process For Getting Ungated On Amazon

In some cases, you'll request approval to sell in a restricted category and will be approved automatically. This happens randomly and without notice. Amazon doesn't specify which brands or categories this works for.

In general, however, you'll request approval by following these steps to start the process:

  • In Seller Central, click the inventory link and select Add a Product.
  • Run a search for the item you wish to sell. Or ANY product that you know is listed in that category.
  • In the search results, click the Listing Limitations Apply link across from the restricted item.
  • Click the Request Approval button to begin the application process.

To check the status of an application, return to the Add a Product tool and click the Selling application status link located toward the top of the page.

Depending on the category you are requesting approval in, the process that happens after clicking request approval could be slightly different.  We will cover some of the different processes below.


How to Get Ungated In The Grocery Category

Of the restricted categories, Grocery & Gourmet Food is probably the one that new sellers are most interested in. It has a wide variety of products that are familiar and easy to source, and with low investment. In fact, we wrote an entire book about how to sell grocery items!

Amazon outlines the process to apply to get ungated in Grocery & Gourmet Food on Seller Central, though sellers have had varying experiences with that process and have filled us in on tips that worked for them.

First and foremost, you'll need good seller metrics, an invoice showing proof of purchase, and possibly some other paperwork.

Seller metrics include:

Be a PRO MERCHANT – this means you are paying the $39.00 a month for your seller account.

  • Order defect rate: < 1%
  • Pre-fulfillment cancel rate: < 2.5%
  • Late shipment rate:        < 4%

The only reason you would fall below these as an Amazon seller is if you are doing Merchant Fulfilling. Since you are most likely just doing FBA, you will meet the above requirements no problem :)

We wish you every SUCCESS in getting yourself ungated and unlocking the possibilities available to Amazon Sellers.

Amazon is a GREAT platform for selling and the more products you can SELL, the more MONEY you can make!

 Here are a few recaps:

Request approval

Sellers must meet additional qualifications to sell certain brands or list within certain categories on Amazon. Follow these steps to apply for approval:
    • From the Inventory, menu select Add a Product. 
    • Search for the item you want to sell.
    • In the search results, click the Listing limitations apply link next to the item. 
  • Click the Request Approval button to begin the application process.


Food & Beverage 

Important: If you supply products for sale on Amazon, you must comply with all federal, state, and local laws and Amazon policies applicable to those products and product listings.
The grocery and gourmet food department’s products are all consumable products available for purchase on Amazon. This category includes hot and cold beverages, snacks, breakfast foods, cooking staples, baby food, and even flowers and plants.

Organic products

Products that (1) claim to be organic, (2) claim to contain organic ingredients, or (3) use the U.S. Department of Agriculture ("USDA") organic seal must comply with the USDA organic regulations at 7 CFR Part 205. You are responsible for understanding and complying with all requirements of the organic regulations, including production, certification and labeling requirements. For more information, see Organic Products.

Examples of permitted listings

  • Properly prepared and sealed foods and beverages that are appropriately packaged and labeled. Products need to be shipped appropriately to protect the quality and safety of the food, to avoid spoilage, melting, damage, and so on. All food packaging must include the following:
    • Product name
    • Name and address of the packaging company
    • Expiration date
    • Net content quantity and weight (the weight of the contents, not including any packaging)
  • Lot-controlled products with a shelf-life of greater than 90 days.
    • Perishable products must be removed from inventory 50 days before the expiration date.
    • For Amazon-fulfilled orders (FBA), units within 50 days of expiration will be removed for disposal and will not be available for return.

Examples of prohibited listings

  • Unregistered infant formula
  • Goat's milk infant formula
  • HIPP formula and milk products
  • Products containing any meat imported from China
  • Betel nut products or products containing betel nut flavoring
  • Kaffir lime leaves imported from Thailand

Shipping and labeling requirements

Each shipment of produce must have: (1) the name and address of the shipper or owner; (2) the name of the person to whom the shipment is being sent; (3) the name of the country, state, or territory where the contents were grown; and (4) a statement of the contents. State and local governments may have additional requirements for both interstate and intrastate shipment and labeling of certain produce.

Additional useful information

See Selling Custom Variety Packs of Single-Serve Hot Beverage Products for additional Grocery & Gourmet Food guidelines.


Food & Beverage

Sourced Credit: Amazon Seller Central


Want to Launch Your Brand on Amazon?

Schedule a Consultation with us TODAY HERE!