Episode 27: Lauren Cain-How to Successful Open a Brick & Mortar Store While Owning Your Niche
Welcome to episode 27th of Dreams Inspire Reality Podcast!
In today's episode 27, I'm excited to have Lauren Cain, who is a Mom, Wife and an Entrepreneur. She Co-founded the 9-month old Crunchy Boutique (natural parenting shop) with her mom Keema and brother Brandon. It was during her pregnancy period when Lauren saw the needs of her community and was inspired and motivated to open a natural parenting shop not just for herself but for the community as well. Her dream turned into reality when her mother encouraged her to pursue it by giving her full support.
To Lauren, social media is the best way to drive sales. It is about letting people know what products you have and knowing exactly who your audience is. Lauren shares with us some challenges that they faced as a small independent store; how she was able to use 'social media' to drive traffic to their shop and how it helps them decide what products to sell. She also gives advice to anyone who wants to open a brick and mortar store, "don't be afraid... get out there and try it."
Find out more, how she chose the location of the store, their product offerings that you can't find in other stores and how they differentiate themselves from competitors!
Connect with Lauren
- DIR PODCAST