Episode 36: Dino & Heatheranne Cummings-On Building a Multi-Million Dollar Hair Subscription Box 0
Welcome to episode 36th of Dreams Inspire Reality Podcast!
Balancing your business career and your personal life is not easy. Both require much-needed attention and care. However, with our latest guests, they set the business apart from their personal life. They managed to run a successful entrepreneurial journey and a healthy husband and wife relationship.
On this episode of the Dreams Inspire Reality Podcast, we two remarkable guests, power couple Heather and Dino Cummings. Who are the Founders and Creator of Curlkit LLC. It is one of the largest Natural Hair Subscription Services for multi-cultural women with curly hair in America. Since in 2012, CurlKit has featured over 300 brands and has been instrumental in helping many small businesses get exposure to the natural hair community.
Heather and Dino share all the secrets and tips of being successful entrepreneurs. They discuss how they started their subscription-based company. Heather discovered there was a void in the marketplace as far as healthy natural hair products were concerned. Upon noticing this void, the couple decided to take a plunge and start their subscription service for curly hair types. Their aim was to provide products for women who were looking for healthier options to maintain their naturally curly hair texture. Along with hair products, they have provided maintenance and styling information to help their customers' transition and grow healthy hair.
Being a pioneer means investing a ton of effort to learning everything since there was very little information out there. They've encountered a lot of bumps and bruises along the way, but they're persistent. They found their market and the target audience. It took them about three to six months to really start to gain traction. They started from 75 boxes a month to doubling every month thereafter for the first year. Currently, they ship out 12,000 to 13,000 boxes per month.
The couple now lives the life they didn't expect
Thank you so much for listening.
Dream Big, Execute Hard.
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Episode 29: Rovina Broomfield-On Creating Textures & Hues Program On Amazon and Starting Her Faith-Based T-Shirt Brand 0
Welcome to Episode 29th of Dreams Inspire Reality Podcast!
Season 2. We're delighted to have our new guest, Rovina Broomfield, who is passionate about business strategy, entrepreneurship, and inspirational leadership. She is a Senior Product Manager leading a product development team within global marketing and advertising, responsible to build and launch sub-segment customer experiences. For example, her team launched Amazon’s Textures & Hues, a shop for textured hair care from concept to the platform. In March 2018, She was the recipient of Amazon's Just Do It award from Amazon CEO, Jeff Bezos, for the launch of Textures & Hues. The “Just Do It Award” recognizes and rewards employees who exemplify two of their core values.
In addition to her role, Rovina is also President of Amazon’s Black Employee Network, which primarily serves to provide a support structure for Black employees and to champion diversity throughout the company. Prior to her current role, she has been a Vendor Manager in outdoor apparel and action sports, operations manager in home goods, and a product manager in the Global Alexa Echo devices sales and marketing team. Outside of work, Rovina enjoys playing basketball, listening to live music, and speaking to students of color and young adults about developing positive leadership habits and pushing through the constructs of the corporate world.
On today's episode, Rovina walks us through the process of how she started Fiber Sole a faith-based apparel brand; how she balances her professional career and managing the Fiber Sole; and the biggest lessons she's learned since launching. Also, she shows us the keys to a having a successful business from the perspective of having ‘must-win customer’ and having a process in decision-making.
Moreover, a detailed information on what Textures & Hues of Amazon really is, why it's a valuable place to go and the unique things about it, how to get your products into the Textures and Hues program and why there was a need to create this program. She believes that focusing on 'why not me and why not now' helps her succeed in her career and as an entrepreneur!
Connect with Rovina
Fibersole Promo Code: enter promo code 'DREAMS' at checkout for 20% off your total order, now through 12/31/2018