Episode 36: Dino & Heatheranne Cummings-On Building a Multi-Million Dollar Hair Subscription Box 0
Welcome to episode 36th of Dreams Inspire Reality Podcast!
Balancing your business career and your personal life is not easy. Both require much-needed attention and care. However, with our latest guests, they set the business apart from their personal life. They managed to run a successful entrepreneurial journey and a healthy husband and wife relationship.
On this episode of the Dreams Inspire Reality Podcast, we two remarkable guests, power couple Heather and Dino Cummings. Who are the Founders and Creator of Curlkit LLC. It is one of the largest Natural Hair Subscription Services for multi-cultural women with curly hair in America. Since in 2012, CurlKit has featured over 300 brands and has been instrumental in helping many small businesses get exposure to the natural hair community.
Heather and Dino share all the secrets and tips of being successful entrepreneurs. They discuss how they started their subscription-based company. Heather discovered there was a void in the marketplace as far as healthy natural hair products were concerned. Upon noticing this void, the couple decided to take a plunge and start their subscription service for curly hair types. Their aim was to provide products for women who were looking for healthier options to maintain their naturally curly hair texture. Along with hair products, they have provided maintenance and styling information to help their customers' transition and grow healthy hair.
Being a pioneer means investing a ton of effort to learning everything since there was very little information out there. They've encountered a lot of bumps and bruises along the way, but they're persistent. They found their market and the target audience. It took them about three to six months to really start to gain traction. They started from 75 boxes a month to doubling every month thereafter for the first year. Currently, they ship out 12,000 to 13,000 boxes per month.
The couple now lives the life they didn't expect
Thank you so much for listening.
Dream Big, Execute Hard.
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Episode 34: Aycee Brown-On Creating A Luxury Line That Promotes Self-Care 0
Welcome to episode 34th of Dreams Inspire Reality Podcast!
This episode is very informative as our guest, Aycee Brown, shares her knowledge for self-care development. Aycee is an entrepreneur, a sleep evangelist, the Founder&Creator of Goodnight Darling Co., a luxury line designed that promotes healthy sleep habits that provide sleep-inducing merchandise.
Aycee has been an entrepreneur since a very young age. From making nail polish to making candies during her school days. Aycee worked in the corporate world, climbing to the top, but it didn't work. She ended up investing more on her entrepreneurial journey. Aycee knows the type of stores and the type of buyers she wanted to attract. Social media really helps her reached her prospective buyers and customers. To her, proper time management is necessary to be more productive on your job and your side hustles. If you can't have a big business, you can have a small business that still life-changing and will help you save money for your dream vacation to feel the freedom of your life.
Likewise, Aycee gives tips on how to start a small business without putting yourself in debt. Also, she shares some self-care tips for an entrepreneur that makes life easier.
Failure is inevitable at some point, but don't be afraid to start anything or something. Just do it. You're going to fail, but once you get over that, you will be fine!
Thank you so much for listening.
Dream Big, Execute Hard.
Connect with Aycee
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Episode 28: Mandy Bowman-On Creating A Digital Platform That Makes It Easy To Support Back-Owned Businesses 0
Welcome to episode 28th of Dreams Inspire Reality Podcast!
We are grateful to have our today's guest, Mandy Bowman, who is the Founder and CEO of Official Black Wall Street. Mandy has been at the forefront of the Buy Black Movement, making it easier for others to find and support Black-owned businesses through her digital platform and global Black business directory, Official Black Wall Street.
Mandy shares with us how she came up with the idea of creating the Black Wall Street. It is an app that supports Black entrepreneurs who are facing a lot of challenges in starting and sustaining businesses. Also, she emphasizes the importance of social media presence and how it helps her in growing her audience. Thus, Mandy's background on social media and Digital Marketing advantaged her in the game.
More about PR Opportunities tips on how to get a lot of PR Features, the benefits of joining her movement, signing up her platform and downloading her app.
Connect with Mandy
Episode 27: Lauren Cain-How to Successful Open a Brick & Mortar Store While Owning Your Niche 0
Welcome to episode 27th of Dreams Inspire Reality Podcast!
In today's episode 27, I'm excited to have Lauren Cain, who is a Mom, Wife and an Entrepreneur. She Co-founded the 9-month old Crunchy Boutique (natural parenting shop) with her mom Keema and brother Brandon. It was during her pregnancy period when Lauren saw the needs of her community and was inspired and motivated to open a natural parenting shop not just for herself but for the community as well. Her dream turned into reality when her mother encouraged her to pursue it by giving her full support.
To Lauren, social media is the best way to drive sales. It is about letting people know what products you have and knowing exactly who your audience is. Lauren shares with us some challenges that they faced as a small independent store; how she was able to use 'social media' to drive traffic to their shop and how it helps them decide what products to sell. She also gives advice to anyone who wants to open a brick and mortar store, "don't be afraid... get out there and try it."
Find out more, how she chose the location of the store, their product offerings that you can't find in other stores and how they differentiate themselves from competitors!
Connect with Lauren
Episode 26: Briana Ford- Digital Marketing Strategies To Increase Brand Visibility 0
Welcome to episode 26th of Dreams Inspire Reality Podcast!
Today we are joined by the brilliant Briana Ford. She is a digital marketing and customer experience expert based in Dallas, Texas. In 2015, she founded Startup Noire, a consultancy that teaches black entrepreneurs how to start and grow businesses with customer experience in mind. Briana's background in social media marketing, brand positioning, and creative design has made her a go-to strategist for businesses looking to upgrade their brand's image and perception.
In this episode, Briana shares with us the #1 mistake on growing your brand.
She also gives us tips on knowing who your customer is and how to find the ideal person to outsource your digital works with.
Briana also take us to the technical aspects of Digital Marketing, from the basic digital marketing techniques we should know for 2018 and how important SEO (Search Engine Optimization) is in your business. This episode is a must to listen! If you wanted to optimized your digital work.