Episode 31: Tara Darnley-The Ebb & Flow of Entrepreneurship & Building a Brand (Season 2 & Updates) 0
Welcome to Episode 31 of Dreams Inspire Reality Podcast! LIVE RECORDING
Hey guys. I’m so excited about today’s episode. This is my first solo episode and it’s going to be all solo episodes throughout the month. I wanted to get to know you guys and also for you guys to get to know me more.
I will be going to share the DIR long-term goals, which the main one being hubby and I’s desire to impact on a smaller scale to our tribe. We would like to help aspiring entrepreneurs to nurture their gifts and talents through online mentorship, workshops, one on one coaching sessions and much more.
There are so many things I need to update my DIR family about. I will be sharing updates on recent updates for me and what’s new with Dreams Inspire Reality. I will give a bit of insider on how DIR Podcast got started, in hopes of giving a bit of information to anyone who wants to start their own podcast. Will be talking about the feedback we got, how the name Dreams Inspire Reality came to be and what inspired the intro music.
Moreover, I’ll touch on my newly formed super engaging Facebook group.
This was my first solo episode and first LIVE recording in my Facebook group, it was a fun!
Stay tuned as next week will be talking about ‘Pitching’, how to find pitch competitions, pros and cons, and more.
Thank you so much for listening.
Dream Big, Execute Hard.
Episode 30: Shawn Clarke-When God Gives Us A Vision, He Also Gives Us Constant Covering (First Pre-Tied Headwrap) 0
Welcome to Episode 30 of Dreams Inspire Reality Podcast!
Today’s episode is very inspirational, we have a remarkable guest, Shawn Clarke, who is a Mother, an Entrepreneur and Founder and C.E.O of Constant Covering, LLC. She creates trendy and stylish Pre-tied satin lined headwraps, Reversible headties and NEW Turban Style Headwraps. This woman is amazing, loving, caring, and really values family and friends and most importantly God.
Shawn’s business was inspired by her being a stay-at-home Mom and always wanting to look presentable when she went out. So creating it allows her to stay on the go and still look the best. Shawn believes that it was a God-given talent and needed to be shared with women everywhere to minimize their time trying to re-create that perfect look.
She shares her start-up experience; the stories behind her head wrap names; the challenges she had encountered in bringing her business to the next level; positioning Constant Covering to be more profitable despite competitors. “Focusing on being set apart…Constant Covering is here to stay.” –Shawn Clarke
Connect with Shawn
Constant Covering Promo Code: enter promo code 'THANK YOU 18' get 15% off your total order at any headdresses, purchase $60 and more to get free shipping
Episode 29: Rovina Broomfield-On Creating Textures & Hues Program On Amazon and Starting Her Faith-Based T-Shirt Brand 0
Welcome to Episode 29th of Dreams Inspire Reality Podcast!
Season 2. We're delighted to have our new guest, Rovina Broomfield, who is passionate about business strategy, entrepreneurship, and inspirational leadership. She is a Senior Product Manager leading a product development team within global marketing and advertising, responsible to build and launch sub-segment customer experiences. For example, her team launched Amazon’s Textures & Hues, a shop for textured hair care from concept to the platform. In March 2018, She was the recipient of Amazon's Just Do It award from Amazon CEO, Jeff Bezos, for the launch of Textures & Hues. The “Just Do It Award” recognizes and rewards employees who exemplify two of their core values.
In addition to her role, Rovina is also President of Amazon’s Black Employee Network, which primarily serves to provide a support structure for Black employees and to champion diversity throughout the company. Prior to her current role, she has been a Vendor Manager in outdoor apparel and action sports, operations manager in home goods, and a product manager in the Global Alexa Echo devices sales and marketing team. Outside of work, Rovina enjoys playing basketball, listening to live music, and speaking to students of color and young adults about developing positive leadership habits and pushing through the constructs of the corporate world.
On today's episode, Rovina walks us through the process of how she started Fiber Sole a faith-based apparel brand; how she balances her professional career and managing the Fiber Sole; and the biggest lessons she's learned since launching. Also, she shows us the keys to a having a successful business from the perspective of having ‘must-win customer’ and having a process in decision-making.
Moreover, a detailed information on what Textures & Hues of Amazon really is, why it's a valuable place to go and the unique things about it, how to get your products into the Textures and Hues program and why there was a need to create this program. She believes that focusing on 'why not me and why not now' helps her succeed in her career and as an entrepreneur!
Connect with Rovina
Fibersole Promo Code: enter promo code 'DREAMS' at checkout for 20% off your total order, now through 12/31/2018
Episode 28: Mandy Bowman-On Creating A Digital Platform That Makes It Easy To Support Back-Owned Businesses 0
Welcome to episode 28th of Dreams Inspire Reality Podcast!
We are grateful to have our today's guest, Mandy Bowman, who is the Founder and CEO of Official Black Wall Street. Mandy has been at the forefront of the Buy Black Movement, making it easier for others to find and support Black-owned businesses through her digital platform and global Black business directory, Official Black Wall Street.
Mandy shares with us how she came up with the idea of creating the Black Wall Street. It is an app that supports Black entrepreneurs who are facing a lot of challenges in starting and sustaining businesses. Also, she emphasizes the importance of social media presence and how it helps her in growing her audience. Thus, Mandy's background on social media and Digital Marketing advantaged her in the game.
More about PR Opportunities tips on how to get a lot of PR Features, the benefits of joining her movement, signing up her platform and downloading her app.
Connect with Mandy
Episode 27: Lauren Cain-How to Successful Open a Brick & Mortar Store While Owning Your Niche 0
Welcome to episode 27th of Dreams Inspire Reality Podcast!
In today's episode 27, I'm excited to have Lauren Cain, who is a Mom, Wife and an Entrepreneur. She Co-founded the 9-month old Crunchy Boutique (natural parenting shop) with her mom Keema and brother Brandon. It was during her pregnancy period when Lauren saw the needs of her community and was inspired and motivated to open a natural parenting shop not just for herself but for the community as well. Her dream turned into reality when her mother encouraged her to pursue it by giving her full support.
To Lauren, social media is the best way to drive sales. It is about letting people know what products you have and knowing exactly who your audience is. Lauren shares with us some challenges that they faced as a small independent store; how she was able to use 'social media' to drive traffic to their shop and how it helps them decide what products to sell. She also gives advice to anyone who wants to open a brick and mortar store, "don't be afraid... get out there and try it."
Find out more, how she chose the location of the store, their product offerings that you can't find in other stores and how they differentiate themselves from competitors!
Connect with Lauren
Episode 26: Briana Ford- Digital Marketing Strategies To Increase Brand Visibility 0
Welcome to episode 26th of Dreams Inspire Reality Podcast!
Today we are joined by the brilliant Briana Ford. She is a digital marketing and customer experience expert based in Dallas, Texas. In 2015, she founded Startup Noire, a consultancy that teaches black entrepreneurs how to start and grow businesses with customer experience in mind. Briana's background in social media marketing, brand positioning, and creative design has made her a go-to strategist for businesses looking to upgrade their brand's image and perception.
In this episode, Briana shares with us the #1 mistake on growing your brand.
She also gives us tips on knowing who your customer is and how to find the ideal person to outsource your digital works with.
Briana also take us to the technical aspects of Digital Marketing, from the basic digital marketing techniques we should know for 2018 and how important SEO (Search Engine Optimization) is in your business. This episode is a must to listen! If you wanted to optimized your digital work.